Dr. Sudin Bag is an Associate Professor in the Department of Business Administration, Vidyasagar University, Midnapore, West Bengal, India. He possesses more than 15 years of professional experience, encompassing both corporate exposure and academic engagement in management education at colleges and universities. Dr. Bag has made significant contributions to research and academic scholarship. He has published 42 research papers in reputed national and international journals, including leading journals such as Tourism Management and Tourism Review. In addition, he has contributed numerous chapters to edited volumes published by reputed international publishers such as Springer Nature and Emerald. He is also the author of two books in the field of management. Actively engaged in academic dissemination, Dr. Bag has presented 48 research papers at national and international conferences across India, including prestigious institutions such as IIM Shillong and IIM Indore. He has also visited three countries for academic and research-related activities. As a resource person, he has delivered lectures and contributed to seminars, conferences, workshops, and short-term courses. Dr. Bag is associated with several academic institutions and professional bodies, including the All-India Accounting Association (Kolkata Branch). In recognition of his academic excellence, he received the IARA Best Faculty Award (2019) in Management from the Indian Academic Researchers Association, Tiruchirapalli, Tamil Nadu. He has also been awarded three research projects by ICSSR, of which two have been successfully completed and one is currently ongoing.

Dr. Sudin Bag’s research interests lie primarily in the domain of marketing and allied areas of management. His core areas of specialization include Marketing Management, Destination Marketing, Services Marketing, Consumer Behaviour, Research Methodology, and International Marketing. His research work emphasizes consumer-centric approaches, sustainable destination development, service quality assessment, branding strategies, and global marketing dynamics. He is particularly interested in examining tourism and hospitality marketing, customer experience management, and the application of quantitative research techniques in social science research. Dr. Bag actively engages in interdisciplinary research and promotes empirical studies that bridge theoretical frameworks with managerial implications. His work contributes to both academic scholarship and policy-level discussions, especially in the areas of tourism development, service innovation, and emerging market strategies.